A recent study by the Annenberg Center for Communication at USC has revealed some interesting habits of the human male. Eye tracking technology tracks where the participant’s eyes spend more time on a particular image. It’s interesting to see how adding a little white space and organizing information helps the user navigate a page more effectively.

Another perhaps even more interesting find of the study is that men are apparently crotch-watchers. Participants were presented with a photo of George Brett, and while both men and women focused on the face, men were also apparently interested in George’s little George. And these men aren’t particularly gay.

This is the gayest thing I’ve heard since Ryan Seacrest’s exchange with Simon Cowell. Apparently, men are just like dogs sniffing each other’s crotch; sizing up the competition.

Thanks, Towleroad